is likely your story too.
It was February 2016. I was browsing social media when I came across a picture of of someone dressed head to toe in "nude." Motivated to match it, I began searching for products to match my skin tone. What I quickly noticed was that the term "nude" always drew the same tan and beige results, but tan and beige do not look nude against my complexion. I found it odd that I was having to search the terms "nude for dark skin" and "brown nude" when the word "nude" in itself should imply naked, regardless of the amount of melanin in one's skin. Determined not to give up, I ended up purchasing a pair of white pumps and some paint. I mixed together a few colors until I came up with a brown that matched my skin tone and spent a few hours painting the shoes MY shade of nude. I'll never forget that first look in the mirror in MY true nude pumps- the pride, the joy, the excitement of finally feeling like I had found a product designed with my complexion in mind. It's a feeling that I want to share with you, it's why I started Kahmune. We are a solution to the age old fallacy that "nude" refers to a specific color. Change has been LONG overdue.
It's my goal to ensure that ALL women have "nude" products that celebrate the diversity of the human complexion. I'm proud to be one of the few high-end labels offering a product that caters to all tones rather than just a few.
Jamela A Acheampong
Founder and Brand Director